CBD “White Label” vs. “Private Label” and What is Best for your Brand
What is the difference between the terms “White Label” and “Private Label” and which is best for your brand? The terms “White Label” and “Private Label” can be used interchangeably, however, there are differences between the two and one option may be more beneficial to your brand. A white label manufacturer will formulate a generic product such as a flavorless, 500MG tincture and multiple resellers can rebrand that tincture as their own product with their own packaging, labels, and design. When working with a white label manufacturer, each reseller is selling the same tincture with no formulation modifications and the tinctures are branded as the reseller’s or retailers’ own product. For brands to stand out from the crowd, the branding and marketing of the business truly comes into play as your product will be the same as other retailers. Choosing the route of white-label does have its benefits as it is the quickest way to bring your brand to market because there is no wait tim...